Staying active on social media is no longer optional for physiotherapy and wellness clinics—it’s essential for building trust, attracting new patients, and staying top-of-mind in your local community.
But one of the biggest challenges clinic owners face is: “What should we post?”
In this guide, you’ll discover easy, engaging, and effective post ideas that work for any therapy practice.
Why Social Media Matters for Clinics
- 72% of people use social media to research local businesses before making a decision.
- Patients trust and choose clinics that appear active, credible, and approachable online.
- Platforms like Facebook and Instagram allow you to engage your audience without expensive ad budgets.
1. Educational Health Tips
- “5 Stretches to Reduce Lower Back Pain”
- “How to Improve Posture at Work”
- Simple “Did You Know?” facts related to physiotherapy or wellness.
2. Patient Testimonials (With Consent)
- Share short quotes or videos from happy patients.
- Before-and-after stories (when appropriate).
3. Behind-the-Scenes Clinic Moments
- Staff birthdays, celebrations, new equipment.
- Introduce team members with a friendly photo and a fun fact.
4. Service Highlights or “Treatment of the Month”
- Spotlight a key service: “Dry Needling now available!”
- Announce new treatments, packages, or seasonal offers.
5. Appointment Availability & Special Offers
- “We have openings this week—Book Online Now!”
- Promote discounts, wellness packages, or free consultations.
6. Community Involvement or Events
- Share photos if your clinic sponsors local events, sports teams, or charities.
- Highlight any health awareness days (e.g., World Physiotherapy Day).
7. Wellness Quotes & Motivation
- Inspirational health quotes.
- “Monday Motivation” or “Wellness Wednesday” posts.
Real Example: Boosting Engagement with Simple Posts
A small physiotherapy clinic in Dallas started posting twice a week:
- One health tip post.
- One patient review or clinic update.
Result after 60 days:
- Page reach increased by 310%.
- New patient inquiries through Facebook tripled.
You don’t need fancy equipment or big budgets to succeed on social media. Consistency + authenticity + value = growth.
By sharing educational, engaging, and community-driven content, your physiotherapy or wellness clinic can:
- Build stronger patient relationships
- Increase brand awareness
- Drive more bookings
Want help with social media management for your clinic? Request a Free Social Media Plan from Get Patient.
