In today’s digital age, patients don’t just choose therapy clinics based on location or credentials—they choose based on trust. And one of the fastest, most powerful ways to build that trust is through patient testimonials and reviews.
If your clinic isn’t actively collecting and showcasing patient feedback, you’re missing a golden opportunity to boost your online reputation and attract more bookings.
Why Testimonials Matter for Therapy Clinics
- 91% of consumers read online reviews before choosing a healthcare provider.
- Positive testimonials increase patient confidence, even before they contact you.
- Clinics with more than 20 positive reviews see significantly higher conversion rates.
Step 1: How to Collect Patient Testimonials
1. Ask After Every Successful Visit
- The best time to request a review is right after treatment, when the patient is feeling positive.
- Train your front desk team to casually ask or hand out a simple review request card.
2. Use SMS or Email Follow-Ups
- Send a short message: “Thank you for visiting! We’d love your feedback on Google.”
- Include a direct link to your Google Business Profile.
3. Offer Gentle Incentives (Ethically)
- Raffles, wellness giveaways, or small thank-you gifts can encourage participation (check local guidelines).
Step 2: How to Showcase Testimonials Effectively
On Your Website:
- Create a dedicated Testimonials page.
- Display quotes, star ratings, and even short video testimonials.
On Social Media:
- Share patient quotes as text posts or visuals.
- Consider short “Success Story” videos or “Before & After” transformations (with consent).
On Google Business Profile:
- Regular reviews help boost your local SEO ranking.
- Responding to reviews shows engagement and professionalism.
Step 3: Turn Testimonials into a Reputation Growth Engine
- Highlight testimonials in email newsletters.
- Use them in Google Ads or Facebook Ads.
- Add review snippets to your appointment confirmation emails.
Pro Tip: Patients who see positive reviews are 2-3x more likely to choose your clinic over competitors.
Real Clinic Example:
A physiotherapy clinic in Portland started actively collecting patient reviews and:
- Grew from 5 reviews to 42 reviews in 4 months.
- Moved from #5 to #1 on Google Maps.
- Increased patient calls by 175%.
Your Patients Are Your Best Marketers
In therapy marketing, what others say about you matters more than what you say about yourself.
By collecting, showcasing, and amplifying patient testimonials, you can:
- Build powerful online trust
- Boost search visibility
- Increase appointment bookings
Need help managing reviews or improving your online reputation? Request a Free Reputation Audit from Get Patient.
