Having a strong online presence is crucial for businesses today. One effective way to boost your local search visibility and engage customers is through Google My Business.
This free tool allows you to manage your business profile on Google and take advantage of features like posts, photos, events, and more. In this article, we’ll explore some of the key benefits of posting on Google My Business and why it should be an integral part of your digital marketing strategy.
Posting useful, relevant content can help drive traffic, improve SEO, highlight offers and news, and keep customers engaged with your brand. Read on to learn how to leverage Google My Business posting to connect with more local customers.
6 benefits of posting on Google My Business and why it’s important:
- Increase visibility – Posting regularly helps increase your business’s visibility in local search results. Google favors active profiles that frequently add posts, photos, events etc.
- Drive traffic to your website – Posts allow you to include links back to your website, helping drive traffic and increase potential conversions.
- Build engagement – Posting gives customers a reason to keep engaging with your profile. This helps build relationships and loyalty.
- Highlight offers and events – Promote sales, specials, events and more through timely posts to bring in customers.
- Improve SEO – Fresh, optimized content helps search engines better understand your business and can improve local SEO.
- Respond to reviews – Posting allows you to publicly respond to reviews, which provides transparency and shows customers you value feedback.
Overall, consistently posting on a Google My Business profile helps establish authority, connect with customers and stand out in local search. Given Google’s prominence in search, having an optimized GMB profile and activity feed is extremely valuable for reaching local customers. Making regular posting a part of your strategy is key for any local business.
